Developing a Content Marketing Budget From Scratch

There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures…

How to Up your Email Personalization Game with…

Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has…

Why You Should Stop Talking About Yourself in…

“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content…

How to Start Blogging: The Guide to Successful…

Still haven’t started your business blogging efforts? No idea how or where to start? You’re in the right place. Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as…

Brand Activism and the Role of Content

As the business world evolves, so does the need for brands to adapt their customer-facing strategies. If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably…

What are the differences between the PLUS plan…

For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I…